As you know, George Stroumboulopoulos is an ambassador for the WFP. He didn't enter into this without careful consideration and research about this UN organization. More info
What was the GS Tonight show's involvement?
The show featured freerice.com, a cool WFP online educational game that anyone can play as they earn 10 grains of rice for each correct answer. The rice gets donated to hungry people in need. This support was offered to the WFP before George Stroumboulopoulos was approached to be an ambassador. It took him about a year to decide and he officially accepted after the show's team filmed a special about Pakistan's needs after the flood and regional conflicts took their toll, and he examined what the WFP is doing there.
George often talks with guests like Stephen Lewis about the politics, nutrition and innovations and consequences around food, disease and hunger. He asked Stephen Lewis' advice before taking the post.
The World Food Programme under the UN, is involved in buying local food, fair trade, encouraging best practices for farming in each country of need and trying to respond to all the issues faced by them such as floods, disease, wars and other disasters. It's a huge mandate! If we each pitch in some effort to help, the world becomes a better place. Please take a look at the www.wfp.org and see the new look of the website. Check out the articles and links. If you have a blog or webpage add the links freerice or weefeedback or tweet about them. Don't let them get forgotten in the back of the cupboard...
